DFY TRAFFIC & PROMO PACK
PRODUCT: Cold Case Puzzle Files
PRICE: $7
PRIMARY CTA: [PRODUCT URL]

CUSTOMER-FACING POSITIONING
A fictional detective puzzle collection containing five cold cases with evidence boards, ciphers, logic problems, timelines, maps, codes, solutions, and detective notebook pages.

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10 READY-TO-POST SOCIAL PROMOTIONS
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1.
Five cold cases.

Five files of clues.

No detective standing over your shoulder telling you what you missed.

Cold Case Puzzle Files puts you behind the desk.

$7: [PRODUCT URL]

2.
Read the evidence.
Check the timeline.
Break the cipher.
Compare the alibis.
Solve the case.

Cold Case Puzzle Files includes five completely fictional mystery cases built for puzzle lovers.

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3.
If your idea of a relaxing evening involves suspicious alibis and coded messages, I made something for you.

Five fictional cold cases.
Evidence.
Puzzles.
Solutions.

$7: [PRODUCT URL]

4.
Everybody thinks they'd be good at solving a cold case.

Here's your chance to test the theory without bothering an actual police department.

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5.
One case might require a cipher.

Another might turn on a timeline.

Another could come down to a logic grid, map, or contradiction buried in the evidence.

Open the files and investigate.

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6.
Do not skip to the solution.

Seriously.

Half the fun is convincing yourself you solved the case before discovering the clue you completely overlooked.

Cold Case Puzzle Files: [PRODUCT URL]

7.
Looking for a mystery-night activity?

Print a case file.
Spread the evidence across the table.
Grab a notebook.
Start arguing about suspects.

$7: [PRODUCT URL]

8.
Five fictional mysteries built like case files instead of ordinary riddles.

Evidence boards.
Codes.
Timelines.
Alibis.
Maps.
Solutions.

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9.
You have the evidence.

You have the suspects.

You have the timeline.

The only thing missing is your theory.

Cold Case Puzzle Files: [PRODUCT URL]

10.
Some puzzle books ask you to fill in squares.

This one asks you to solve five fictional cases.

Get the files for $7: [PRODUCT URL]

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10 SHORT-FORM VIDEO HOOKS / SCRIPTS
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1. CASE FILE
HOOK: "I'm giving you one clue from a fictional cold case. What do you notice?"
BODY: "[SHOW AN AUTHORIZED SAMPLE CLUE.] Give viewers a few seconds to examine it, then explain what makes the clue relevant without revealing the entire case."
CTA: "There are five full cases here: [PRODUCT URL]"

2. ALIBI
HOOK: "One of these alibis does not fit the timeline."
BODY: "Show an authorized sample timeline and a few relevant statements. Invite viewers to identify the contradiction."
CTA: "Solve the full case in Cold Case Puzzle Files: [PRODUCT URL]"

3. CIPHER
HOOK: "Can you crack this message?"
BODY: "Display an authorized sample from the substitution-cipher puzzle and give viewers a short chance to decode it."
CTA: "The complete mystery collection is here: [PRODUCT URL]"

4. DETECTIVE TEST
HOOK: "Think you'd make a good detective?"
BODY: "A good mystery is less about guessing and more about comparing evidence, timelines, statements, and inconsistencies."
CTA: "Test yourself on five fictional cases: [PRODUCT URL]"

5. MAP CLUE
HOOK: "This map contains a clue."
BODY: "Show an authorized sample map and ask viewers what location or route matters to the case."
CTA: "Get all five case files here: [PRODUCT URL]"

6. LOGIC GRID
HOOK: "This fictional case can be narrowed down with a logic grid."
BODY: "Show a small authorized section and demonstrate how one clue eliminates an option."
CTA: "Solve the rest yourself: [PRODUCT URL]"

7. MYSTERY NIGHT
HOOK: "Here's a different idea for game night."
BODY: "Print a fictional cold case, split the evidence among the group, and see whether everyone reaches the same conclusion."
CTA: "You get five cases here: [PRODUCT URL]"

8. TIMELINE
HOOK: "When a mystery feels impossible, build the timeline."
BODY: "Put every known event in order. Contradictions and impossible movements become much easier to see."
CTA: "Several of these case files make you do exactly that: [PRODUCT URL]"

9. DON'T CHEAT
HOOK: "The hardest part of this mystery book may be not opening the solution."
BODY: "Work the evidence first. Write down your theory. Then compare it with the case solution."
CTA: "Get the five-case collection: [PRODUCT URL]"

10. FIVE CASES
HOOK: "Five fictional cold cases. Which one would you open first?"
BODY: "Quickly show the five case titles or covers without exposing the solutions."
CTA: "Get the complete collection for $7: [PRODUCT URL]"

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5 CURIOSITY POSTS
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1.
A timeline can turn an innocent-looking sentence into the most important clue in the case.

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2.
The dangerous thing about a good mystery puzzle is that every suspect starts looking guilty after ten minutes.

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3.
I put five fictional cold cases into one puzzle collection.

The solutions are included.

Self-control is not.

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4.
If you could choose only one kind of clue, what would you want?

A cipher?
A map?
A timeline?
An alibi?
Physical evidence?

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5.
There is a specific satisfaction in finding the contradiction everybody else missed.

This book gives you five chances.

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5 DIRECT PROMOTIONAL POSTS
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1.
NEW: Cold Case Puzzle Files

Five fictional mystery cases with evidence boards, ciphers, logic puzzles, timelines, maps, codes, notebook pages, and complete solutions.

$7: [PRODUCT URL]

2.
Think you can solve the case?

You get five chances.

Cold Case Puzzle Files: [PRODUCT URL]

3.
Print the evidence.
Grab a notebook.
Build your theory.

Five fictional cold cases for $7.

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4.
Mystery lovers: your next five cases are waiting.

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5.
Evidence. Suspects. Codes. Timelines. Solutions.

Get Cold Case Puzzle Files: [PRODUCT URL]

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10 AD CONCEPTS
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1. ANGLE: DETECTIVE
HEADLINE: Think You Could Solve the Case?
PRIMARY COPY: Investigate five fictional cold cases using evidence boards, timelines, ciphers, logic puzzles, maps, and more.
CTA: Get the $7 Case Files
URL: [PRODUCT URL]

2. ANGLE: MYSTERY NIGHT
HEADLINE: Turn Game Night Into an Investigation
PRIMARY COPY: Print a fictional case file, spread out the evidence, and see who spots the critical clue first.
CTA: Get the Cases
URL: [PRODUCT URL]

3. ANGLE: FIVE CASES
HEADLINE: Five Cold Cases Are Waiting
PRIMARY COPY: Work through five fictional mysteries and compare your final theory with the included solutions.
CTA: Start Investigating
URL: [PRODUCT URL]

4. ANGLE: CIPHER
HEADLINE: Crack the Code. Follow the Evidence.
PRIMARY COPY: Solve ciphers, analyze timelines, test alibis, and piece together the case.
CTA: Get Instant Access
URL: [PRODUCT URL]

5. ANGLE: PUZZLE LOVERS
HEADLINE: A Puzzle Book for Mystery Fans
PRIMARY COPY: Go beyond ordinary riddles with complete fictional case files built around multiple kinds of evidence.
CTA: Get the Collection
URL: [PRODUCT URL]

6. ANGLE: TIMELINE
HEADLINE: One Detail Can Break the Case
PRIMARY COPY: Compare statements and timelines carefully. The clue that matters may be hiding in plain sight.
CTA: Open the Files
URL: [PRODUCT URL]

7. ANGLE: PRINTABLE
HEADLINE: Print Your Next Investigation
PRIMARY COPY: Five fictional cases, detective notebook pages, and full solutions in one downloadable collection.
CTA: Download Now
URL: [PRODUCT URL]

8. ANGLE: SOLO OR GROUP
HEADLINE: Solve It Alone or Build a Detective Team
PRIMARY COPY: Work through the evidence yourself or turn a case file into a group mystery challenge.
CTA: Get the Cases
URL: [PRODUCT URL]

9. ANGLE: IMMERSION
HEADLINE: Open the File. Study the Evidence.
PRIMARY COPY: Evidence boards, maps, codes, logic problems, and timelines turn each fictional mystery into an investigation.
CTA: Start Here
URL: [PRODUCT URL]

10. ANGLE: PRICE
HEADLINE: Five Mystery Cases for $7
PRIMARY COPY: Get the complete Cold Case Puzzle Files collection and see how many cases you can solve before checking the answers.
CTA: Get Instant Access
URL: [PRODUCT URL]

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5 RETARGETING ADS / MESSAGES
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1.
Still think you can solve all five cases?

The files are waiting.

[PRODUCT URL]

2.
You looked at Cold Case Puzzle Files.

Do not worry. We haven't revealed the solution.

$7: [PRODUCT URL]

3.
Five cases.
Multiple clue types.
Complete solutions.

Your investigation starts here: [PRODUCT URL]

4.
The evidence is already in the file.

The question is whether you spot what matters.

[PRODUCT URL]

5.
Last reminder, detective.

Open the first case.

[PRODUCT URL]
